ScreenConnect - Marquee Entertainment Promotions

DC Comics "Justice League: Doom" Media Campaign 10 Market Television & Online Promotion

Play TV Spot Sweepstakes Page
Program:
Prizing:
Results:

Television Media Value: $624,653

Total # of TV Spots Aired: 11,154

Total Gross Impressions: 21,579,875

Total Houeshold Reach: 10,633,762

TV Media Benefit to Cost Ratio: 20.82:1

Television Media ROI: 1982%

# of Opt-In Email Addresses: 9,579

The television and online media results of the promotion were shown to increase sell-through of the DC Comics "Justice League: Doom" Blu-ray DVD release beyond client expectations and significantly increased brand awareness for the grand prizing partner, Currie Technologies. The property has sold over 277,802 DVDs to date, and achieved a relatively high Rotten Tomatoes rating of 88%.

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